DISQUS

Next Communications: Turning an adversary into an advocate: How 24 Hour Fitness customer #twervice got it right

  • Erica · 2 months ago
    Kudos to 24 hour, I wish Bally's would take notes - they have the absolute worst customer service.

    I am definitely keeping my eyes and ears open for my company (a hotel in Dallas) in the digital sphere, though my problem is quite the opposite in that there aren't many people talking about us right now. However, my TweetDeck keyword searches keep me atuned to any mentions in case a situation were to arise where a customer service issue needed to be addressed, especially since people quite often have feedback after a hotel stay. Listening, no matter what time of the day or week, is important for any brand.
  • MCafiero · 2 months ago
    Gyms get a bad rap, so good for 24 Hour Fitness for paying attention.

    I represent a semiconductor company and people are talking about us a little bit (some topics more than others, of course), but we're also monitoring Twitter in case issues arise. I use SocialOomph keyword alerts to monitor and it initially suprised me how often we're mentioned!

    Great post topic, and totally agree with you - whether you continue using the company or not, you can still speak highly of them when the relationship ends.
  • JasonFalls · 2 months ago
    Well done, sir. And thanks for the point. I haven't even blogged it yet. Heh.
  • Vedo · 2 months ago
    @Erica - I'm very impressed that you and your hotel have taken the proactive steps in paying attention even though the space is somewhat quiet. Are you also searching for items in the hospitality industry that would have an effect on your hotel? I completely agree w/ your last line, "Listening, no matter what time of the day or week, is important for any brand."

    @Melissa - It sounds like you are also being proactive. Thanks for the the lead on SocialOomph, I'm not sure I've tried that tool yet.

    @Jason - Actually, thank you for newsletter and for posting your Customer Twervice report last week. It was perfect timing for my little episode. I hope to see more conversations on this subject. Thank you for stopping by the blog.