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By Jove, I think they get this transparency thing
3 days ago · 1 comment
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By Jove, I think they get this transparency thing
i don't know, i guess i'm just not looking forward to seeing what's next.
- major stories that require lots of investigating / researching / interviewing. Giant, full-page Sunday human interest stories. Pulitzer-candidate exposes. Investigative stuff that requires a reporter who knows the beat, has connections, can be trusted by disgruntled ex-employees, and has the resources and the know-how to ask the right questions to the right people to dig up what's really going on.
- strong collections of local stories. A school or a company can do a really good job of addressing the news about their organization, and personal blogs help, but no one is doing a great job yet of pulling together local news from the school's blog and the city's blog and the city council watch group's email and 25 personal blogs. Combine the local news for a city, then target it at the residents of that city.
Both of those are things that most online sources have trouble with, both can't be outsourced to the New York Times or emerging international economies, and both are something I'd like to see more of from the local papers....maybe this announcement means it's a possibility.
For some reason, I thought that DMN and Star-Telegram already shared news...but maybe I'm thinking of DMN and WFAA?
The announcement is interesting, and it's good to see something that's a little outside of the box, but really it's nearly the same concept as buying access to wire stories from Routers or the AP, right? I see this quote -- "[o]ur challenges are with the other media, not each other," -- and it makes it sound like they've identified the Internet as their nemesis or a monster they have to battle and defeat.
The best example of this that I have witnessed was down in Houston in the run-up to Hurricane Ike. The Houston Chronicle was featuring chats with various experts -- and not a single one of them was sponsored. There were hundreds of questions streaming in, suggesting there were thousands on the site, but nobody thought to contact The Home Depot to sponsor it.
So with amnesia, these brilliant marketing/sales leaders would be relieved of their outdated newspaper mindsets and would be able to look at their dynamic range of products with fresh eyes.
That solution to the problem may cause some traffic problems, though.
I think the ST needs to bite the new media bullet in a big and new way. I agree that making content disappear is not the answer. By clinging to shreds of the old model, they do a disservice to their readership and their bottom line.
I’ll write this excellent post @ http://www.makemoneykingdom.com