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Better business of school district public relations
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By Jove, I think they get this transparency thing
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Better business of school district public relations
* sweating
* shifting
* darting their eyes
* folding their arms
* licking their lips
* inadvertently covering up their faces at times
This is the kind of thing that can DAMAGE a company's reputation...and certainly a case in a court of law. This is yet another BIG REASON why having your spokesperson 'media trained' - just to have a certain peace-of-mind is enough to do it...even if your spokesperson(s) is(are) savvy and comfortable with the press.
You'd be surprised to see what a TV camera (or jury) can pick up!
~ Narciso Tovar
@Narciso17
Those handling crisis comms or media press conferences should review nonverbal communication "ques." Thanks for the reminder!
I once served on a grand jury (a three-month duty) and learned quite a bit about communication mores. It was enlightening (and yes, I would do it again).