DISQUS

Next Communications: Journalists Might Make Good PR People - Or Not

  • Craig Verley · 8 months ago
    PR and media skills are not the same. As one who crossed over from broadcast journalism to school PR 11 years ago, I speak from experience. I was somewhat lost at first. Thank God my employer was wanting more media work at first. That gave me time to work on some of the other PR related skills. It has been fun watching my department grow in respect to my PR development. But growing is never ending.
  • wordwrite · 6 months ago
    Richie, as a former journalist of two decades who's now been in PR for another decade, I may resemble your remarks! In my experience, your comments are dead on. Journalists who cross to the other side of the notebook and who believe it's their job to berate the CEO client (one example of someone I managed) are poorly translating their journalistic sensibilities to public relations. My own take on the transition is in this blog, which I just reposted today:
    http://www.wordwritepr.com/blogstorytelling/?p=23
    Paul Furiga, WordWrite Communications
  • Vedo · 6 months ago
    Paul, thanks for stopping by. I'll check out that post. And yes, the action you described by a former journalist-turned PR person would be very detrimental to a career.
  • Joe Brennan, Ph.D., APR · 6 months ago
    Right on. A public relations professional is much more than a "journalist in residence."